Facebook Flyers have recently been upgraded by Zuckerberg and co, to take on the might of Google. Working in a similar CPC model to Google kws, Flyers enable the flyer producer to target consumers based on age, gender, area/city, and most importantly keywords with a higher CPC meaning “an increase in the chances of it being shown”. Given the “marketing database” that Facebook is this is a rich source of advertising for companies. It will be interesting to see how companies approach this as relevancy and credibility are clearly important, only a foolish company would attempt to scattergun the Facebook audience with messages.
Apparently this tool comes with some neat reporting technology as well although I am yet to see this which would be very beneficial to smaller companies as this is designed on a self-service basis. I think this technology directly rivals Google Adwords and Msft AdCenter, so it will be interesting to see how they both react….more than likely they will just up the ante and put in another offer for Facebook.
Matt Bamford-Bowes
