I recently posted an article about Moving Brands and their quest for ideas for the rebrand of London….Although I personally thought that the pitch idea of crowdsourcing was fantastic, unfortunately the GLA didn’t think so and Moving Brands did not win. A real shame for London I think as the ideas, displayed on the www.abrandforlondon.wordpress.com site were absolutely brilliant.
Taking it on the chin like a true English Gent, Moving Brands has posted the full presentation on the site and therefore I am linking to it here.
I personally think the pitch reads really well and that they nailed the idea, but sounds like the GLA didn’t think the same.
