I have been studying social media pages for awhile in my role. We have some real success which we have been running for clients, no more so than Skittle Skuffle on Facebook. One of the most successful brand pages they have run. I think therefore that I have hit on a pretty smart model which I believe demonstrates what brands should be doing. Essentially it shows the real cost of running social media pages, through ad, human and content spends. Of course this needs refining somewhat and we are already on the fifth version. However, here is an original version.
