I love a new site launch. Especially when the owner has to remove all known English grammer rules including the all important vowels. Gdgt launched on the 1st October to a bit of fanfare. I picked up the post on PSFK.
The site itself is really interesting, almost a Hype Machine or Gadget lovers social network is how I would describe it. The premise being that you upload the gadgets that you have or love, and GDGT will connect you directly to other users so you can discuss, review, and rant about the gadget of your choice. Its a nice idea, clearly very geek orientated, so it will be interesting to see the make-up of the audience once the site gets fully up to speed.
I particuarly like the site because it offers advertisers some really interesting targeting opportunities. Like the Motorola Razr? (no I don’t know why you would either) well we should be able to target these users with the new Motorola phone to get them to upgrade. On the iPhone with O2? Well, did you know you can get a better package with Orange, and we will upgrade your data package for free. I think its strength will be in being able to segment the audience by type of gadget and this will help to boost the longevity of this site.
