I unfortunately spend most of my lunchtimes viewing spreadsheets, presentations and word documents. It sounds like I might be in the minority if this recent chart from Silicon Alley Insider is true. Lunchtime, as the post announces, appears to be the new primetime. Touchpoints has always demonstrated that there appears to be a secondary, but lapsed peak around lunchtime. Silicon Alley now confirms that peak as one of concentrated viewing of the Next New Networks video content.
I think this is really interesting although it is hard to gauge how representative this information is of core networks such as YouTube, Vimeo, etc. Certainly, alot of the data we see from insights suggests high levels of activity around lunch, but these peaks don’t tend to be hugely higher than later evening peaks around 8pm-10pm. Data doesn’t clearly show which these audiences are so it would be interesting to see the actual demographic breakdown of these NNN audiences. Are they more male at lunch? more female? how do we tailor content? These are the sorts of questions I would be asking.
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Tim Shey
