So I work with some really smart people, who come packed with information that I really like hearing about. One of the great stories I have had recently is about the Michelin Guides. You probably know the story, but I didn’t so I would repeat it here. I know you have heard of a Michelin Star even if you haven’t heard of the guide.
The story starts back in the 1900s with Andre Michelin, the inventor of the tyre. Back then tyres did not last very long, but usage of cars was so infrequent that they were not replaced that often. The Michelin Guide was created to encourage users to drive to restaurants, so much so that the guides were given to all Michelin customers purchasing tyres. The smart thing about the guide was that the star system within the guide was created to encourage drivers to drive further for good food, thus creating more wear on their tyres.
Although the guides originally encompassed blue and red guides, they have since been replaced by one red one which all restaurateurs strive to get into on a yearly basis. You can buy the latest 2010 guide here.
