I recently commented on two ad campaigns; Budweiser and Yahoo. The first campaign appears to have been relatively successful in driving increased searches on Google, and thus could perhaps be deemed to be making inroads into the UK mindset. The chart below seems to indicate this.
The Yahoo campaign however appears to be less than successful. Alot has been mentioned about the campaign, yet I still don’t really get it. The campaign doesn’t really tell me anything apart from that its about “You”. Its a relatively strange way of advertising for Yahoo and given the stock images it feels they have used, I feel they could have spent their $100m significantly better. Anyway, don’t take my word for it, the chart below shows the sizeable decrease in buzz for Yahoo. Thanks to Silicon Alley Insider for this. I am going to take a more indepth look in Radian 6 at mentions for Budweiser and report back.
