I recently read about Marketeers not really knowing what to measure in social media. Its about a month old now, but I still think the alarm bells are ringing in my head. The big issue I feel is that alot of social agencies have created the image that ROI and commerce aren’t important factors of social media. Being part of a traditional agency, we feel these are the two most important factors in social media.
Therefore, I have developed a framework which I feel could be useful for the measurement of social media activity:
The framework is pretty basic and clearly anyone who reads this will have an opinion. However, I believe that each section make sense when thinking about social in terms of research, activation and growth. (To me these are the key elements of any social media thinking)
