Image from Tuttle Social Club
Social Econometrics – definition – Identifying the impact of multiple media variants on conversations within the social media space.
For me, there are alot of agencies, cultures, “gurus” who view social media as a seperate space with seperate rules. There are indeed things that need to be done differently, but there are simple rules which should be followed.
For example, rule 1 always compare your social media monitoring solution and its outputs to the outputs your other media channels give you. I call this social econometrics and its this which will help us prove the success of social campaigns in the long run.
