A great chart from Business Insider. I think its pretty reflective of what we have known for awhile within media, that portals are no longer drawing the dwell times they used to. This seems to be partly because of the lack of consistently good content and therefore, these sites no longer being the portal to the internet. (Hence the original name)
What is also not surprising is the way that YouTube and Facebook have taken over time spent, an almost like for like swap with MSN and Yahoo. Clearly, this supports the belief that I have that people are going where the content is consumer led and they can have more interesting direct conversations about the content.
Quick fixes for brands:
1) Use the Hub and Spoke model to distribute content – MSN and Yahoo should be creating content that works within FB and YouTube.
2) Use technologies such as Facebook Connect or Disqus to enable community sharing and commenting on content
3) Identify key trends before they happen rather than whilst they are happening. Yahoo’s move to being about You, seems a year or so too late.
