The next phase of Twitter is on us. Twitter lists have launched to much acclaim, but how do you cut through the chaff to really understand how to use them and why you should even bother. Clearly, the UK is somewhat behind the US in terms of usage and still not everything is made as public as some of the Twitter usage in the US. (Link Here I apologise it is on the Daily Mail) However, Twitter lists could and should be used by all Twitter users to help bring a bit of sanity to the proceedings.
The How:
When you are logged into Twitter you will see a Lists section under your profile name. Click on new list to create a new list. Within this you can then call it what you want, make it public or private (public – anyone, private – just you), then start adding users into it. (You can also do this under someones posts when you visit their profile)
The Why:
It simple to see why the lists could become an effective monitoring tool for personal and business use. Quite often, in fact the majority of the time the posts from people I want to read about get lost in the mass of tweets from all sorts of people. My segmentation is therefore going to be pretty clear;
1) experts in social, search and digital
2) friends
3) industry acquaintences and collegues
I think its going to become really useful for brands to engage in this way. A brand could start to segement consumers based on the conversations they are having and putting them into different areas. For example, Universal Theatrical could start to create lists for romance, action, drama, comedy, etc. This could therefore activate a further seeding strategy and the creation of some micro-communities in which to create dialogue.
Mbb
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charlielockett
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mattbambow
