So says Pew Internet research and Nielsen (Global Faces and Networked Places). Its not really a mind-blowing piece of research this time from Pew. We have known that social networks have been attracting a diverse audience for awhile. Nielsen highlighted the fact that within the UK the 35+ audience is increasing metorically. The Pew study, focused on the US, says the same thing. It is also quite critical of the fact that this audience is becoming less about the cool early adopters.
I think this is very true. For the cool crowd, the interactions are taking place in more exclusive networks such as CarbonNYC. These networks are set to boom within 2010 where users become more interested in a genuine, closer interaction with like minded users, rather than a mass audience. For a bit about CarbonNYC read below:
“CarbonNYC is an exclusive social network targeted at Manhattan’s highly successful, thirty-something, male community. To join, you not only have to be invited, but must pass an approval process for membership that ranks “success” as its primary criterion. Success is not defined strictly by the size of your bank account—its membership does, for example, include a school principal—but the average annual income of a Carbon member is approximately $1 million. Carbon describes its membership as “founders and CEOs of public companies, entrepreneurs, leading actors, entertainment and media executives, renowned doctors and restaurateurs.”
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OhVanessa
