I thought I would highlight this blog post from Josh Bernoff@Groundswell. As always Josh provides real-life interesting examples from his own personal Groundswell. At 8,000 followers, Josh certainly has a poweful and potent following, not quite capable of causing an uprising perhaps, but certainly being very informative.
In this case, Josh used his personal Twitter following to try to remember a name of movie that tanked due to negative Twitter coverage. The film was Bruno by the UK’s Sacha Baron Cohen. Personally, I haven’t seen the movie but in general the reviews in the UK had been pretty good. However, due to its “slightly” negative portrayal of homosexuality it tanked and was slated within Twitter and blogs. Rightly so in some aspects.
I found this an interesting use of Josh’s following. However, like it is pointed out in his forum, Josh is massively ahead of people like me. I dwindle between 440 and 450, not seeming to grow or diminish too much. Perhaps I just don’t add anything that interesting to the Twitter conversation? Anyway, I still think the people I follow and that follow me are especially powerful. Therefore, perhaps there is a formula which could work.
Matt’s Twitter Power Ratio Scoring System:
(((Average Daily Frequency of Post x Number of Followers)/Retweet Rank) = Matt’s Power Ratio
Matt’s Score
((2.3 x 447)/98290)= 1.04 – This suggests then when posting there is a 1.04 chance that the post will be retweeted or responded to.
Josh’s Score
((6 x 7980)/3259)= 14 – This suggests that when Josh posts, he has a 14.00 chance that the post will be retweeted or responded to.
Its not exactly fail safe, but is a good prediction that when someone needs to get the right answers they are in a much more powerful position to do so if being retweeted regularly. Probably about time I read Guy Kawasaki’s “How to get ReTweeted” guide. Link here.
