Social TV – Great examples from Gary Hayes

December 14th, 2009 View Comments

Social TV — the future is upon us. You may have viewed the X-Factor final across two screens like I did – Live on ITV on the big screen, live on Twitter on the small screen. There may be other occassions where you have used “social tv” without realising it. Anyway, its broadening in usage and Gary Hayes has had a look at 20 examples. It is really good stuff and can be found here.

http://bit.ly/6MpqaA

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  • Another interesting link on this...
    http://bit.ly/90KakP
    Suggests that twitter chat / traffic peaked after X Factor ended rather than during the show...
  • I wrote a piece about the socialisation of TV recently (when JEdward were still in the X-Factor) and there was some interesting links left in the comments...
    http://bit.ly/3PfRv1
    Particularly like the interesting stuff Kevin Slavin and Area Code are doing in this area...
  • mattbambow
    Thanks for this Neil. Nice article. I think Social TV is certainly something
    all brands (both mainstream TV brands and cooler online only brands) should
    be thinking off. I have always said that the World Cup is going to provide a
    beautiful opportunity for launch within the UK and I pray that there will be
    some intelligent brands who use the digital rights to the World Cup to
    activate something amazing.

    We shall see...

    2009/12/14 Disqus <>
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