By mattbamfordbowes on January 27, 2010
Please don’t replicate these. Please don’t let these shape what you think about digital content. These are not good content. I don’t think I need to say anymore. And also what the hell would the Andrex Puppy say about this? Andrex on the Go Excuse me whilst I weep into my pint…if you need an [...]
Posted in Bad uses of digital, CrapVertising | Tagged poor digital strategy, poor everything, poor marketing, poor videos
By mattbamfordbowes on January 26, 2010
I’m not entirely sure how old this presentation is, but it is certainly worth reading for its digestion and discussion of how real-time planning can affect business agility. Written by the Institure of Global Futures’ Dr.James Canton, it should act as an interesting discussion piece for business leaders who are really future facing.
Posted in business strategy, real-time | Tagged business strategy, future planning, futureproofing, real-time planning
By mattbamfordbowes on January 18, 2010
Five Ways Brands Can Drive Social Commerce. A guide for brands to deliver social commerce in 2010.
Posted in Digital Strategy, social media, social media strategy | Tagged paul marsden, social commerce, social media, social media effectiveness, social media strategy, syzygy
By mattbamfordbowes on January 14, 2010
Charts: Comparing the Meerkat: Dwell Time v Reach. The Un-success Story of Compare the Market.
Posted in Digital Strategy, social media | Tagged alexander the meerkat, compare the market, compare the meerkat, moneysupermarket
By mattbamfordbowes on January 14, 2010
How to: Remove Barriers to Client Entry into Social Media. Two reasons for non-entry…
Posted in Digital Strategy, how to, social media | Tagged barriers to entry, how to, risk, social media, social media strategy, time
By mattbamfordbowes on January 11, 2010
Google Nexus One – Day 4 and Bad Reports Pile In. Litany of problems for UK users.
Posted in 2010, mobile | Tagged google android, google nexus one, iphone
By mattbamfordbowes on January 8, 2010
How to: How Brands and Social Networks Can Create Responsible Social Advertising. #socialmedia #howto
Posted in beer brands, Digital Strategy, facebook, how to | Tagged alcohol advertising, facebook, responsible drinking, watershed
By mattbamfordbowes on January 6, 2010
Google Phone v Nexus One – Search Trends. Start Early, Seed Early to create double the excitement.
Posted in Digital Strategy, mobile | Tagged google phone, iphone, nexus one
The New Knowledge Creating Company
By mattbamfordbowes on January 5, 2010
The New Knowledge Creating Company: Social Technologies Can Help Companies Create Rapid Knowledge Sharing
Posted in Digital Strategy, social media, social tools | Tagged basecamp, charts, comment technology, harvard business review, yammer | 5 Responses