Digigen & The TinMan

Please don’t replicate these. Please don’t let these shape what you think about digital content. These are not good content. I don’t think I need to say anymore.

And also what the hell would the Andrex Puppy say about this?

Andrex on the Go

Excuse me whilst I weep into my pint…if you need an example of great digital content just refresh your memory about T-Mobile’s wonderful Dance…

I’m not entirely sure how old this presentation is, but it is certainly worth reading for its digestion and discussion of how real-time planning can affect business agility.

Written by the Institure of Global Futures’ Dr.James Canton, it should act as an interesting discussion piece for business leaders who are really future facing.

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A quick review of the M:Football Conference for you. This event happened yesterday at the Emirates Stadium. As much as being at the home of Arsenal FC sickened me, the state of the mobile industry seemed to be quite good and the buzz was extremely positive.

Although some of the case studies and presentations weren’t exactly brilliant there were alot of great ideas that football brands and sponsors should take forward. I will highlight the highlights…

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Thought: Facebook will float at the end of this year, as the social commerce area grows as brands establish how to sell through the social graph.

The social graph is what Facebook’s hopes and dreams are built upon, yet to date there aren’t hugely obvious examples of how the social graph dream is going to accelerate social commerce. » Read the rest of this entry «

Whether marketing gimmicks work or not, you cannot argue about the visual success of Alexander the Meerkat. However, given that Compare the Market is a online price comparison site it is clear their goal should be around increasing traffic and getting consumers to use the site for longer.

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