Wow. So the world is going crazy for the Nexus One or the Google Phone or the Google Nexus One. Whatever. The phone looks fantastic and without a contract can be purchased for $529 from here. The site itself is a fantastically rendered image of what the phone could look like in 3D…. very smooth, very cool.
Anyway, I thought I would look at search trends over the last 30 days for these two phones. The chart is below.
The chart itself is pretty interesting on two fronts:
1) When the peak for Nexus One overtakes the Google Phone. From the majority of the period pre-announcement that Google are going to produce a phone as highlighted in PC World and other areas is taken up by Google Phone. Nexus One takes over end of December as interest rises in the phone and the name is confirmed, discussed and questionned in forums. My feeling is that most users would be referring to it as the “Google Phone” but Google’s own trends suggest that people are really searching for “Nexus One”.
2) It highlights the need to kick off seeding early. In alot of cases of new product launches, the release is seen to be the key event. Meaning that all effort goes into this launch. However, this chart shows that if you start early you can almost double the level of interest in the product by seeding out content and engaging in conversations.
Digigen Comment:
Start seeding early for all product launches… tv shows, movie releases, product launches. Don’t wait for people to pick up on conversations happening in forums, engage in these areas way in advance and you will reap the rewards further down the line.
