Comments on: Five Ways Brands Can Drive Social Commerce http://digigen.co.uk/2010/01/18/five-ways-brands-can-drive-social-commerce/ A Magazine blog about culture, creativity, and strategy Tue, 24 Apr 2012 12:07:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: mattbambow http://digigen.co.uk/2010/01/18/five-ways-brands-can-drive-social-commerce/comment-page-1/#comment-196 mattbambow Wed, 20 Jan 2010 13:55:22 +0000 http://digigen.co.uk/?p=739#comment-196 Thanks for responding Dan. I'm not sure I compelely agree with you though. I<br>would actively encourage brands to trial different models within the social<br>media area to see what works best. Real-time sales feeds into Facebook<br>groups and Twitter profiles seem an interesting first entry into this world<br>for brands. Vouchering and offer-led activity again I see working well.<br><br>Alongside this an innate understanding of how to get conversation to flow<br>(small-talk for brands if you like) and therefore listening to what that<br>potential customer is telling you, is a way of opening up more sales<br>channels.<br><br>The Engagement DB study from the US clearly shows that more engagement, more<br>presence delivers better business performance. All I think this means though<br>is that the more social channels you open, the more sales channels you open.<br><br><br>2010/1/20 Disqus <> Thanks for responding Dan. I'm not sure I compelely agree with you though. I
would actively encourage brands to trial different models within the social
media area to see what works best. Real-time sales feeds into Facebook
groups and Twitter profiles seem an interesting first entry into this world
for brands. Vouchering and offer-led activity again I see working well.

Alongside this an innate understanding of how to get conversation to flow
(small-talk for brands if you like) and therefore listening to what that
potential customer is telling you, is a way of opening up more sales
channels.

The Engagement DB study from the US clearly shows that more engagement, more
presence delivers better business performance. All I think this means though
is that the more social channels you open, the more sales channels you open.

2010/1/20 Disqus <>

]]> By: mattbambow http://digigen.co.uk/2010/01/18/five-ways-brands-can-drive-social-commerce/comment-page-1/#comment-140 mattbambow Wed, 20 Jan 2010 06:55:22 +0000 http://digigen.co.uk/?p=739#comment-140 Thanks for responding Dan. I'm not sure I compelely agree with you though. I<br>would actively encourage brands to trial different models within the social<br>media area to see what works best. Real-time sales feeds into Facebook<br>groups and Twitter profiles seem an interesting first entry into this world<br>for brands. Vouchering and offer-led activity again I see working well.<br><br>Alongside this an innate understanding of how to get conversation to flow<br>(small-talk for brands if you like) and therefore listening to what that<br>potential customer is telling you, is a way of opening up more sales<br>channels.<br><br>The Engagement DB study from the US clearly shows that more engagement, more<br>presence delivers better business performance. All I think this means though<br>is that the more social channels you open, the more sales channels you open.<br><br><br>2010/1/20 Disqus <> Thanks for responding Dan. I'm not sure I compelely agree with you though. I
would actively encourage brands to trial different models within the social
media area to see what works best. Real-time sales feeds into Facebook
groups and Twitter profiles seem an interesting first entry into this world
for brands. Vouchering and offer-led activity again I see working well.

Alongside this an innate understanding of how to get conversation to flow
(small-talk for brands if you like) and therefore listening to what that
potential customer is telling you, is a way of opening up more sales
channels.

The Engagement DB study from the US clearly shows that more engagement, more
presence delivers better business performance. All I think this means though
is that the more social channels you open, the more sales channels you open.

2010/1/20 Disqus <>

]]> By: The Dza http://digigen.co.uk/2010/01/18/five-ways-brands-can-drive-social-commerce/comment-page-1/#comment-139 The Dza Tue, 19 Jan 2010 10:36:30 +0000 http://digigen.co.uk/?p=739#comment-139 some nice ideas here and the social purchase journey is well established, if not well trodden yet, but the problem is that this kind of social commerce is fundamentally at odds with the principles of web 2.0 and with user behaviour on open social platforms. Brands and practitioners need to realise that the online environment is not a place where you can simply tweak traditional commercial techniques to make them look 'social'; but a new paradigm, with new behaviours and a place where old-world commerce is ultimately not welcome. If you want to use social platforms to sell more products and make more money you are on a short, narrow path that leads nowhere. If you make you business model truly social by design, to offer services and products that improve the lives and well-being of the people around you, that is the promised land. some nice ideas here and the social purchase journey is well established, if not well trodden yet, but the problem is that this kind of social commerce is fundamentally at odds with the principles of web 2.0 and with user behaviour on open social platforms. Brands and practitioners need to realise that the online environment is not a place where you can simply tweak traditional commercial techniques to make them look 'social'; but a new paradigm, with new behaviours and a place where old-world commerce is ultimately not welcome. If you want to use social platforms to sell more products and make more money you are on a short, narrow path that leads nowhere. If you make you business model truly social by design, to offer services and products that improve the lives and well-being of the people around you, that is the promised land.

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