Digigen & The TinMan

A beautiful new site about kitchens has just launched by IKEA. Lovingly crafted out of an amazing SEO strategy, the Kitchen site is a feast of great kitchen content, superb design, cracking usability and above all else it doesn’t look too IKEA like.
The site has been developed by MediaCom Beyond Advertising and MediaCom Create. It truly is a beautiful thing.

Link Here

Sitting in a digital vision meeting last week, it was great to see tonnes of ideas coming to the forefront about great, innovative ways to use digital media. Gone are the days of digital taking up “the last 5%” of meetings. Thank god.

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Thanks to Ivan Fernandes for this. A healthy weight of stats here. The video from which they are from is linked at the bottom of the post. Enjoy, use, disseminate.

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Thanks for the Usage

I was recently reading an article by Chip and Dan Heath within Fast Company. This is a normal occurence as an avid monthly reader of the magazine. I don’t always agree with everything they say, quite often I feel they don’t go far enough. However, a recent post from them about “Switch” got me thinking about how brands can really use communities by brandsourcing into the community. » Read the rest of this entry «

I will be open about it. I am confused by the furore around FourSquare. It would appear I’m not the only one as certainly within the UK, the usage of FourSquare seems to be low. London is much talked about, yet doesn’t seem to be taking off. Comparisons with Twitter have been made, yet Twitter took off rapidly in London and continues to do so.

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