Welcome to YouMe. A new socially driven, personal control system and game. The synopsis is you take control of someone, somewhere and you can control what they do, how they interact, and how they communicate. It is pretty off the wall stuff, controlling the main frame, a bit Matrix-esque.
I think this is some really cool stuff. I found this on PSFK, but I really like the idea for a number of reasons. Firstly, it allows us to explore how other communities/countries perceive an interaction should occur. In most cases, cultural differences will prove the most interesting play point in this game.
Secondly, I love the fact it gets everyone the chance to be the puppetmaster, whilst also meaning they have to occassionally submit as the Puppet. A really interesting dynamic could occur here.
Digigen Strategy for Use:
Brands could take advantage of this, by allowing consumers to help create or piece together the development of products. Imagine an informed, intelligent consumer saying to the worker that they must put the button on the side of a control because it improves usability. It could therefore become an active, engaged consumer user panel.
