The BBC has always, even since Ashley Highfield left, been at the forefront of digital technology. Not only have they given us the iPlayer for which we should be eternally grateful, they track social conversation around their shows and bring us great digital sites stacked full of delicious content.
So its no surprise that they continue to break boundaries (or is it push). Their latest, potentially greatest (?) move is the launch of a shareable, re-mixable online pilot show. Link Here.
I think this is a really great concept and something that could be easily rolled out across all of BBC’s programming. What about giving consumers the chance to customise a Top Gear DVD from all the clips available? e.g. drag and drop to create a DVD which could then be sold at a premium.
