I will be open about it. I am confused by the furore around FourSquare. It would appear I’m not the only one as certainly within the UK, the usage of FourSquare seems to be low. London is much talked about, yet doesn’t seem to be taking off. Comparisons with Twitter have been made, yet Twitter took off rapidly in London and continues to do so.
“FourSquare is: Foursquare allows registered users to connect with friends and update their location. Points are awarded on weekends and non-business hours for “checking in” at venues. Users can choose to have their Twitter and/or their Facebook accounts updated when they check in”
I admit I have talked about FourSquare before, but the following data from M:Metrics and subsequent article from TechCrunch highlight the growing need to understand FourSquare’s suitability for brands, branded content and local offers.
Chart Showing Social Media Channel Usage on Mobile
TechCrunch has published an article highlighting how different brands are interacting. You can read it here.
What is interesting about the article is that the volume of brands engaging seems to be rapidly increasing. For your knowledge, Debenhams and Domnios have just signed up in the UK so keep an eye out for interesting PR around what they are doing. TechCrunch highlights the changes as:
“They’re now seeing over a million check-ins a week, with that rate doubling in the last month alone. And these new deals can only help them as they bring the type of mainstream appeal that it took services like Twitter so long to find.”
I’m going to continue to post once a month about FourSquare or Local Networks, so please keep an eye out.
