Pivot seems to be raising some eyebrows amongst the technical industry, but as a slightly creative person I can see where the technology could become applicable on a huge scale.
For those that don’t know what Pivot is there are a couple of loose definitions. The first from Microsoft found here is that it is a way of categorising, organising and interpreting data on a very visual, large scale. The second, potentially my definition, is that its a cross-breed between a content and personal organiser tool, and the visual, large scale data tool. This becomes very clear when you watch the presentation from Gary Flake on TED. Link here.
On a personal level and for my clients (current and future), I see Pivot acting as a beautiful resource for housing, segmenting, tagging, and tracking, a clients content. The visual aspect shown in Gary’s presentation clearly highlights the ease of use if you were looking for content you owned around one or two particular topics.
Imagine if you will that you had a vast range of TV-based content; long-form and short-form, imagine then being able to search by who, when, how, what the content contains. Imagine then being able to do this within 20-30secs and setting it up for distribution so you can truly respond in real-time to consumer discussions. To me, this could be an extremely powerful way of using Pivot…I want it. Now.
Gary Flake @ TED
