Nike seem to be on a crest of wave with their digital efforts at the moment. Nike Football and their Bootcamp mobile training application was the hit of last year – built by AKQA. (Link Here). They have done some other great local activation work as well. It seems like Grid is their next best application.
The simpleness and inventiveness of Grid is what makes it brilliant. Take multiple red London telephone boxes (current object), a group of people that run away (current habit), and create a game around this. Each runner is given a unique ID which they tap into London phoneboxes thus creating a new version of geo-location.
I think the social aspect of this could become really interesting. Challenge your mates, running partners, to see who can do the quickest point to point time and then get prizes (virtual) for the one that does it quickest, the ones that do it best. Its essentially a much cooler version of the dreaded “beep test”
It launches on 23rd April.
