I didn’t actually find this news amazingly exciting or worthy of comment until I read the quote from Evan Williams on TechCrunch.
“Everyone else has solved that problem. We are probably not going to give people a choice. If they want to use a different shortener, they can use a different app.”
It seems in the last two weeks Twitter have gone on the offensive, through both their Ad platform, and now the fact they will only allow one URL shortener on their platform..their own.
I am more of a bit.ly fan than any of the other providers, but I wonder if there is a real difference between them all to most people? For me the notable difference between any of the providers is and what Twitter will need to provide better versions of:
1) Customisation. How customisable or personal can you make the link? I don’t use the feature alot but I know some of my compatriots insist on customising their links.
2) Data. How many people have clicked my link and the data beyond that is the most interesting to me. Will Twitter build a Google Analytics element to their links package? If so, it could certainly make it worth using.
See ya.
