I have been talking about Social Media for awhile. Put simply, I don’t think the use of social media channels or the choice of technology, is the best way of understanding how to become more social. My preference and desire has always been to work with great brands from the inside, helping them to think more openly about how they interact with consumers, their customers and of course some of the most important people in the building..their co-workers.
It seems to me that we are at the second stage of a revolution in thinking. One that is a pretty good step away from the first stage thinking of “you need to become more transparent”. This is much more about how do we use our greatest assets, our people, to create a realistic, relevant and responsive change to the new social marketplace.
Don’t get me wrong, the social media channels we adopt and use are of course massively important. However, for the meantime I’m going to talk about the real passion that drives me forward, social business strategy…. working from the inside out. I hope you find the writing interesting, the thoughts provoking, and of course the content worth sharing or spreading.
A new dawn. It is quite exciting really.
Matt
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Dan
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mattbambow
