Pretty interesting tech news this morning from TechCrunch, with the headlines of Amazon acquiring LoveFilm. I don’t think this is a massively different strategic direction from Amazon’s core business although it will be interesting to see how some LoveFilm customer’s respond to the purchase.
I think what may make it interesting is that suddenly the LoveFilm proposition becomes global overnight, with a tightly run global distribution network. Whether this puts it on a level playing field with Netflix will have to be seen.
Here is a link to the original story on TechCrunch. Link here.
