We have been working on the Range Rover Evoque launch campaign for the last 10 months with some notable successes. Its been a great year and as we ramp up to actual launch in August there are going to be a litany of exciting stuff thats happening.
The campaign begins to shed new light on the future direction of Range Rover. The Evoque is a beautiful city car, taking Range Rover out of the country into the urban environment. We are reaching out to a different audience, one which is, through social media, better connected than ever before and we are talking to a new type of influencer, collaborating with them every step of the way.
We love the campaign and the latest iteration of the idea of Pulse of The City is the POTC Film. Although it isn’t an ad, we like to think of it as branded content, it has been picked up by a few TV Ad sites as one of the best ads in the world. For which we are clearly proud. I thought I’d share it here:
The idea of the film is that we want everyone to share their experiences of the city through our Pulse of The City app. A GPS based iPhone and Android app which tracks you through the city and gives you a beautiful data visualisation of your movements. I have attached one of mine as a visual marker. We’d love you to get involved so come and find us at Hello Evoque.(Link Here)
