2010 was the year the advertising industry looked up from their ipads and noticed that the Mobile channel needed to be taken seriously. 2011 is the year that brands genuinely invest in the space beyond apps. This is the reason why today’s announcement about Linking Mobile comes as no surprise, but points to a genuinely interesting future for the Mobile platform.
I’m pleased that David Fieldhouse, an ex-colleague at MediaCom, is leading this as he deserves all the success he creates. Having started Lucidity Mobile less than a year ago, Linking Mobile is a brilliant step and will hopefully mean mobile becomes a serious DR and Commerce channel.
Announcement below:
Linking Mobile, www.linkingmobile.com – a sister company of Lucidity Mobile, the independent agency formed in May 2010 – utilises a wholly-owned, bespoke platform, LinkMAX™, to serve, track and monitor mobile affiliate campaigns. The LinkMAX™ technology platform operates globally and across all mobile devices. It gives advertisers and publishers with mobile site and apps the ability to monetise their traffic while advertisers can acquire customers on a cost per acquisition (CPA) basis.
David Fieldhouse, co-founder of Linking Mobile comments, “We could see a growing demand for CPA deals which weren’t available in the market, so we decided to do it ourselves. The LinkMAX™ mobile technology platform we have built easily manages all serving, tracking and reporting for clients and publishers. It’s important for us to support advertisers through the process: mobile is different to a desktop PC due to different operating systems, devices, and consumer behaviour. We’ll be introducing new ad formats and also supporting platforms such as tablets shortly.”
Richard Diskin, Marketing Director at Ghost said, “Linking Mobile is delivering solutions that have so far been missing from the mobile advertising landscape. We’re very pleased to add this channel to our offering.”
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