Trending everywhere at the moment is Intel’s fantastic Museum of Me. It is the one thing that I have seen consistently in my news feed over the last few weeks. It is actually the one thing that many contacts have used and showcased, something that can’t be said for all internet memes or phenomenons. Here’s why: personalisation.
Personlisation has been one of the subjects madly quoted by users from search experience experts to social media “gurus”. Yet, personlisation has never been done on a significant, mass scale, thus creating a flurry of personalised responses. It is here where Intel’s Museum of Me has managed to break the mould, it is easy to use and easy to personalise on a mass scale. Hence, the frequency that I am seeing people’s personalised museums in my news feed.
It feels like what Intel has tapped into isn’t just social, but highly personal. A cherised moment of creepy personalisation perhaps as some have said, but still fascinating nonetheless.
Additional note after discussion with @gougher: The beauty of the Intel Museum of Me is that it makes it easy for users to personalise, by making the technology easy to use and creating a simple point of entry. Therefore, it isn’t about the brands personalising the experience and content, but making it easy for us to do so.
A dedicated focus on Mass Personalisation
-
Alexandra Gough
-
mattbambow
-
Alexandra Gough
-
mattbambow
