It is clear that Burberry are one of the most socially connected brands in the world. Not only has this come from a clarity of ambition by pursuing the dream of connecting consumers to their brand throughout different lifestages, it has also come from designing the company around this experience – the social enterprise.
Rather than simply bolting this on to their heritage, Burberry are using digital and social technologies to create a new, part to their heritage. A heritage which is more involving, less distant, and completely connected.
