Found this interesting video on the eatbigfish.com website. If you haven’t read the book by Adam Morgan and are interested in setting up your own brand, which I am, then you should read it. It is packed with great ideas and examples of how to build a better, more exciting brand.
The video from Willem Van der Hoven talks about the creation of great work, which he believes can be broken down into three areas;
1) Surround yourself with great consumer planners
2) Create a team who live the brand journey
3) Be courageous and work for courageous people
Creating Great Work – 3 Bits of Advice from eatbigfish on Vimeo.
