This must rank as my favourite blog post that I have read this year. Not only does it back up my thinking about how blogging outreach/blog seeding should be done (or actually shouldn’t in this case), the actual response is pure genius.
Thomas Brown of TopSpot Promotions congratulations, you are the winner of the inaugural “How to Lose Business and Alienate Bloggers” Award.
“Thomas wrote back, explaining that his client was an online bingo company called 888ladies.com. Hmmm, I thought. Sounds right up my alley. Thomas continued…
‘The post of course should be about online bingo and should include, as mentioned, information about my client’s website an services. You can write the post as you want as long as it will be positive. I don’t want to limit you but of course that the longer the post will be it will be better.
Once the post will be ready you can send it to me and I’ll show you where I want to place the links (from which words).
I look forward to hearing your thoughts.’
So, even though I had a million other things to do – get a job, write a bestseller, get Paul McKenna to hypnotise me to stop smoking, get my ears syringed, get my piles waxed, honestly, the list really is endless – I decided to spend some time on my positive promotional bingo post. It took me bloody ages too, but I think in the end I got the tone right. This is what I sent…”
Read at the following link (thanks to Bete de Jour for sharing)
Three Quick fixes for Thomas Brown:
1) Work for the government – I hear they love this sort of underhand skulduggery and bribery.
2) Remove yourself from any legitamite blogging programme – you aren’t doing the people who try to do this correctly any favours.
3) Perhaps read the following post
Mbb
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