Digigen & The TinMan

Some really really cool stuff from Philips as a follow up to their films called Carousel from last year. Carousel is embedded below. Beautiful.

The video for Parallel Lines is set to go live this Friday, but there are previews going on on the Philips Cinema channel. I have just viewed and it looks stunning, thoroughly wetting my appetite for more.

Link Here to Philips Cinema Facebook Page

A new section from me on the Top 5 Podcasts. I’m going to kick it off with the slightly mundane ones I listen to all the time, but over the next few weeks I will be posting interesting ones in categories such as Auto, Music, Design, Universities, Style etc. It should be as interesting for me to find these as it will be for you to listen.

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A beautiful new site about kitchens has just launched by IKEA. Lovingly crafted out of an amazing SEO strategy, the Kitchen site is a feast of great kitchen content, superb design, cracking usability and above all else it doesn’t look too IKEA like.
The site has been developed by MediaCom Beyond Advertising and MediaCom Create. It truly is a beautiful thing.

Link Here

Welcome to YouMe. A new socially driven, personal control system and game. The synopsis is you take control of someone, somewhere and you can control what they do, how they interact, and how they communicate. It is pretty off the wall stuff, controlling the main frame, a bit Matrix-esque.

I think this is some really cool stuff. I found this on PSFK, but I really like the idea for a number of reasons. Firstly, it allows us to explore how other communities/countries perceive an interaction should occur. In most cases, cultural differences will prove the most interesting play point in this game.

Secondly, I love the fact it gets everyone the chance to be the puppetmaster, whilst also meaning they have to occassionally submit as the Puppet. A really interesting dynamic could occur here.

Digigen Strategy for Use:

Brands could take advantage of this, by allowing consumers to help create or piece together the development of products. Imagine an informed, intelligent consumer saying to the worker that they must put the button on the side of a control because it improves usability. It could therefore become an active, engaged consumer user panel.

Some research here that MediaCom Beyond Advertising are particularly proud of. We (agencies)  have always talked about the need to deliver dwell time as an engagement tool, because we have always presumed that it increases awareness, consideration and purchase intent. We now have pretty good proof that it does this through a bespoke piece of research MediaCom commissioned with FMCG brand Ribena.

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