By mattbamfordbowes on September 8, 2010
The new BBC iPlayer launched this week to a chorus of applause. You may take a look at it and wonder what makes it so special. The truth is on first glance, you might simply think this is simply a slightly more polished video player, but with plans to share the iPlayer further abroad the [...]
Posted in Digital Strategy, social business, social business strategy | Tagged bbc, BBC iPlayer, iPlayer, Sharing, Social Business Strategy
By mattbamfordbowes on June 22, 2010
A really cool, if slightly old video. However, I really liked it as I’m sure I’m not the only one who has been tempted to ping a business card at someone’s head. Generally the guy four rows in front at conferences…
Posted in Digital Strategy | Tagged business card etiquette, business cards, the master of business card throwing
By mattbamfordbowes on June 22, 2010
Nike78 is a relatively new site which is challenging artists, creatives and anyone else who fancies a go to redefine a new use for Nike trainers. Its a really interesting melting pot of ideas and Creative Review highlighted the Knitted Nikes – Knikes perhaps? http://www.nike78.co.uk/
Posted in Digital Strategy | Tagged creative review, knitted nikes, nike, nike78
By mattbamfordbowes on May 4, 2010
It was a really purposeful and ambitious move from Spotify last week, to create a product so social that it is what iTunes could have done if, I’m going to say it, they hadn’t purely thought so commercially about their product. The new shareable Spotify lists, the connectivity with Facebook, and the ability to upload [...]
Posted in Digital Strategy | Tagged Digital Strategy, new spotify, spotify
By mattbamfordbowes on April 23, 2010
You have heard of genetically modifying sheep, perhaps even people. However, it seems we can take it one stage further with the Fido Fusion Booth. (First Link Here) : ) Digigen Thinks: It would be funny wouldn’t it?
Posted in Digital Strategy
By mattbamfordbowes on April 23, 2010
I love the Sims, and its certainly had an impact on marketing & advertising. The most notable example of this being how IKEA created an upgrade pack for Sims 2 which enabled you to create a wonderful house full of IKEA products. This spring Renault will continue this movement by creating an electric car upgrade [...]
Posted in Digital Strategy, gaming | Tagged Cars, Electric Cars, Motors, Renault, SIms 3
By mattbamfordbowes on April 21, 2010
No, this isn’t about how to get people to eat more DONUGHTS (not Donuts people). This is about how clients websites use APIs to feed in content from multiple social media sources. The main reason for doing this is of course that the API is free and that the social media sites such as YouTube [...]
Posted in Digital Strategy, term of the week | Tagged donught marketing, donut marketing, elliance, Search Engine Optimisation, SEO, social media
By mattbamfordbowes on April 19, 2010
A great image here from Flight Explorer which shows the lack of flights over the (red) ash areas. Given that Austria has now opened up its airspace, there are a few dots of flights in that area. Otherwise its all happening south of the France/Spain borderline. Great
Posted in cool stuff, Digital Strategy | Tagged ash cloud, cool stuff, flight explorer, volcano
By mattbamfordbowes on April 19, 2010
Unfortunately, this does slot into CrapVertising, only just though. Coca-Cola have certainly taken their sponsor rights to town with this portrayal of the World Cup celebrations of by gone years. My personal favourite is the “jousting” one. Although, I don’t really like this advert – its all abit lame. I am hopeful that they will [...]
Posted in 2010, CrapVertising, Digital Strategy | Tagged coca-cola, goal celebrations, history of celebration, world cup 2010, youtube
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