Digigen & The TinMan

I have been studying social media pages for awhile in my role. We have some real success which we have been running for clients, no more so than Skittle Skuffle on Facebook. One of the most successful brand pages they have run. I think therefore that I have hit on a pretty smart model which I believe demonstrates what brands should be doing. Essentially it shows the real cost of running social media pages, through ad, human and content spends. Of course this needs refining somewhat and we are already on the fifth version. However, here is an original version.

Facebook Flyers have recently been upgraded by Zuckerberg and co, to take on the might of Google. Working in a similar CPC model to Google kws, Flyers enable the flyer producer to target consumers based on age, gender, area/city, and most importantly keywords with a higher CPC meaning “an increase in the chances of it being shown”.  Given the “marketing database” that Facebook is this is a rich source of advertising for companies. It will be interesting to see how companies approach this as relevancy and credibility are clearly important, only a foolish company would attempt to scattergun the Facebook audience with messages.

Apparently this tool comes with some neat reporting technology as well although I am yet to see this which would be very beneficial to smaller companies as this is designed on a self-service basis. I think this technology directly rivals Google Adwords and Msft AdCenter, so it will be interesting to see how they both react….more than likely they will just up the ante and put in another offer for Facebook.

Matt Bamford-Bowes

An interesting news report from WSJ which I think I read on Mashable the other day, but cannot remember. The article highlights an announcement to come this Thursday which experts have predicted means Facebook will open up its pages to companies wishing to provide their services to Facebook users.

The examples given are those of an online retailer building a functionality where users can recommend books or cds etc to friends based on relationships they have developed on the site.
I think the same could apply to content providers especially people like Joost.  I mentione d this earlier in my blog about Joostbook.  Although this was just a future prediction I believe the way users could recommend channels and programming to contacts on Facebook. Essentially this could mean that Facebook groups create their own specific channels on Joost where they can drag and drop relevant content, alerting Facebook friends to the changes.

Matt Bamford-Bowes