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By mattbamfordbowes on April 12, 2010
“Its a tactical social media campaign” There are a couple of reasons I disagree with this statement, but there are also some reasons to agree with this. The main reason I disagree with the phrase “tactical social media campaign” is that viewing social media as a campaign creates large masses of digital debris floating through [...]
Posted in Digital Strategy, social media, social media strategy | Tagged social campaigns, social media, social programmes
By mattbamfordbowes on April 7, 2010
The Only Social Media Guru: Herbert Marshall McLuhan. The originator of social media.
Posted in social media | Tagged social media, social media guru, the gutenberg galaxy
By mattbamfordbowes on March 5, 2010
I read a couple of articles that grabbed my attention this morning within the world of Fashion. The first one was some research, published in February, from Harvard Business School which highlighted those interested in luxury are more self-obsessed and self-centered. I suppose this should be no surprise given some of the archetypes that they [...]
Posted in Digital Strategy, social media | Tagged art of the trench, burberry, fashion, social media
By mattbamfordbowes on February 10, 2010
Thanks to Ivan Fernandes for this. A healthy weight of stats here. The video from which they are from is linked at the bottom of the post. Enjoy, use, disseminate.
Posted in social media | Tagged 2009, social media, stats
By mattbamfordbowes on February 9, 2010
I will be open about it. I am confused by the furore around FourSquare. It would appear I’m not the only one as certainly within the UK, the usage of FourSquare seems to be low. London is much talked about, yet doesn’t seem to be taking off. Comparisons with Twitter have been made, yet Twitter [...]
Posted in mobile, social media, social media strategy | Tagged foursquare, hyperlocal, social media, social mobile
By mattbamfordbowes on January 18, 2010
Five Ways Brands Can Drive Social Commerce. A guide for brands to deliver social commerce in 2010.
Posted in Digital Strategy, social media, social media strategy | Tagged paul marsden, social commerce, social media, social media effectiveness, social media strategy, syzygy
By mattbamfordbowes on January 14, 2010
Charts: Comparing the Meerkat: Dwell Time v Reach. The Un-success Story of Compare the Market.
Posted in Digital Strategy, social media | Tagged alexander the meerkat, compare the market, compare the meerkat, moneysupermarket
By mattbamfordbowes on January 14, 2010
How to: Remove Barriers to Client Entry into Social Media. Two reasons for non-entry…
Posted in Digital Strategy, how to, social media | Tagged barriers to entry, how to, risk, social media, social media strategy, time
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