Digigen & The TinMan

“Its about how companies can use social media to revitalise and revolutionise the creation, dissemination and exploration of knowledge within their teams/across their teams”

In 1995, the Harvard Business Review published a book written by Ikujiro Nonata/Hirotaka Takeuchi called “The Knowledge Creating Company”. This was based on a white paper which highlighted the differences in the way that Western and Japanese companies approach innovation. I recently stumbled upon this whilst browsing in Foyle’s Book store as HBR have started publishing smaller abridged versions of these books.

The thinking within the book is something that I found engaging and also massively relevant to a modern digital audience, so I will share now. » Read the rest of this entry «

I have been thinking about social content alot recently. Why do we need it? What effect does it have? Stepping away from that, I have found myself

thinking about the connectivity between relative elements of social media – content, conversation and commerce. There is a natural link and actually content seems to be the link between all three. Done correctly, this becomes a very powerful driver of SEO performance and SERP (Search Engine Results Page) strategy.

» Read the rest of this entry «

I thought I would highlight this blog post from Josh Bernoff@Groundswell. As always Josh provides real-life interesting examples from his own personal Groundswell. At 8,000 followers, Josh certainly has a poweful and potent following, not quite capable of causing an uprising perhaps, but certainly being very informative.

In this case, Josh used his personal Twitter following to try to remember a name of movie that tanked due to negative Twitter coverage. The film was Bruno by the UK’s Sacha Baron Cohen. Personally, I haven’t seen the movie but in general the reviews in the UK had been pretty good. However, due to its “slightly” negative portrayal of homosexuality it tanked and was slated within Twitter and blogs. Rightly so in some aspects.

I found this an interesting use of Josh’s following. However, like it is pointed out in his forum, Josh is massively ahead of people like me. I dwindle between 440 and 450, not seeming to grow or diminish too much. Perhaps I just don’t add anything that interesting to the Twitter conversation? Anyway, I still think the people I follow and that follow me are especially powerful. Therefore, perhaps there is a formula which could work.

Matt’s Twitter Power Ratio Scoring System:

(((Average Daily Frequency of Post  x Number of Followers)/Retweet Rank) = Matt’s Power Ratio

Matt’s Score

((2.3 x 447)/98290)= 1.04   – This suggests then when posting there is a 1.04 chance that the post will be retweeted or responded to.

Josh’s Score

((6 x 7980)/3259)= 14 – This suggests that when Josh posts, he has a 14.00 chance that the post will be retweeted or responded to.

Its not exactly fail safe, but is a good prediction that when someone needs to get the right answers they are in a much more powerful position to do so if being retweeted regularly. Probably about time I read Guy Kawasaki’s “How to get ReTweeted” guide. Link here.

The next phase of Twitter is on us. Twitter lists have launched to much acclaim, but how do you cut through the chaff to really understand how to use them and why you should even bother. Clearly, the UK is somewhat behind the US in terms of usage and still not everything is made as public as some of the Twitter usage in the US. (Link Here I apologise it is on the Daily Mail) However, Twitter lists could and should be used by all Twitter users to help bring a bit of sanity to the proceedings.

The How:

When you are logged into Twitter you will see a Lists section under your profile name.  Click on new list to create a new list. Within this you can then call it what you want, make it public or private (public – anyone, private – just you), then start adding users into it. (You can also do this under someones posts when you visit their profile)

The Why:

It simple to see why the lists could become an effective monitoring tool for personal and business use. Quite often, in fact the majority of the time the posts from people I want to read about get lost in the mass of tweets from all sorts of people. My segmentation is therefore going to be pretty clear;

1) experts in social, search and digital

2) friends

3) industry acquaintences and collegues

I think its going to become really useful for brands to engage in this way. A brand could start to segement consumers based on the conversations they are having and putting them into different areas. For example, Universal Theatrical could start to create lists for romance, action, drama, comedy, etc. This could therefore activate a further seeding strategy and the creation of some micro-communities in which to create dialogue.

Mbb

http://mashable.com/2009/10/21/facebook-sheryl-discussion/

I particularly like….”They are not focusing on monetizing Connect at this time”

To me Connect is one of the ways that Facebook could monetise traffic and data because it will know our searching habits, visitation habits, type of site we like, how long we dwell there for. Creating more bespoke segemented targeting will be the thing that I think makes Facebook even more money from ASUs and Engagement ads.