By mattbamfordbowes on September 29, 2009
Yahoo and Budweiser Splash the Cash, but Miss the Point
Posted in beer brands, branding, fmcg, outdoor, yahoo | Tagged advertising, budweiser, campaigns, marketing, yahoo
By mattbamfordbowes on February 6, 2007
Although this report is not suprising it does raise some conflicts with a study from Yahoo .The Yahoo Truly Madly Deeply Engaged Study with OMD, was indeed a very interesting study which I have used for many campaign plans. However, it indicated that mobile marketing was not important to the youth market and that they [...]
Posted in broadband, mobile, yahoo | Tagged behavioural targeting, broadband, centrographic, mobile, omd, orange, yahoo
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