Comments for Digigen http://digigen.co.uk Strategies for Becoming a Social Business Mon, 16 Aug 2010 19:12:06 +0000 hourly 1 http://wordpress.org/?v=3.0 Comment on A New Focus on Social Business Strategy. by mattbambow http://digigen.co.uk/2010/08/13/a-new-focus-on-social-business-strategy/comment-page-1/#comment-210 mattbambow Mon, 16 Aug 2010 19:12:06 +0000 http://digigen.co.uk/?p=1077#comment-210 Hey Dan.<br><br>It certainly seems to be an area where alot of businesses are trying to find<br>a common ground. The problem being that alot of this sort of activity hasn't<br>been done before, so there is no benchmark, no stats to compare. I'm really<br>excited about this area as an off-shoot of social media and really looking<br>forward to working with people in this area to understand more about it.<br><br>Thanks<br>Matt Hey Dan.

It certainly seems to be an area where alot of businesses are trying to find
a common ground. The problem being that alot of this sort of activity hasn't
been done before, so there is no benchmark, no stats to compare. I'm really
excited about this area as an off-shoot of social media and really looking
forward to working with people in this area to understand more about it.

Thanks
Matt

]]> Comment on A New Focus on Social Business Strategy. by Dan http://digigen.co.uk/2010/08/13/a-new-focus-on-social-business-strategy/comment-page-1/#comment-209 Dan Mon, 16 Aug 2010 18:57:19 +0000 http://digigen.co.uk/?p=1077#comment-209 definitely an interesting area Matt.. Social Business Design, as it has been coined, is something my company has been helping brands and agencies embrace for 12 months or so...from a commercial perspective people are much slower on the uptake here than in the US...conceptually, embracing social principles across a business works but the HUGE issues of governance and IT get in the way. It penetrates a business on such a fundamental level - particularly organisational culture and established hierarchies - that there's a lot of people who see it as as threat. And, even now, a lot of people just think facebook or wikipedia when they think of social media and struggle to contextualise it. For now, these are the main barriers to adoption.....anyway, just thought I'd share some reading that I've found interesting over the last year:<br><br><a href="http://www.nevillehobson.com/2009/09/02/is-social-business-the-new-black/" rel="nofollow">http://www.nevillehobson.com/2009/09/02/is-soci...</a><br><a href="http://mashable.com/2010/01/11/social-media-integration/" rel="nofollow">http://mashable.com/2010/01/11/social-media-int...</a><br><a href="http://www.dachisgroup.com/social-business-design/" rel="nofollow">http://www.dachisgroup.com/social-business-design/</a><br><a href="http://www.deloitte.co.uk/TMTPredictions/technology/Social-networks-in-the-enterprise.cfm" rel="nofollow">http://www.deloitte.co.uk/TMTPredictions/techno...</a><br><a href="http://www.scribd.com/doc/22755275/Monkeys-with-Typewriters-preview" rel="nofollow">http://www.scribd.com/doc/22755275/Monkeys-with...</a><br><br>and also some blogs we've written on the subject:<br><br><a href="http://www.dubstudios.com/online-communities/dont-block-employees-guide-and-embrace-them/" rel="nofollow">http://www.dubstudios.com/online-communities/do...</a><br><a href="http://www.dubstudios.com/business/social-media-world-forum-enterprise-social-media-conference-smwf-esm/" rel="nofollow">http://www.dubstudios.com/business/social-media...</a><br><a href="http://www.dubstudios.com/online-communities/using-social-tools-for-internal-communications/" rel="nofollow">http://www.dubstudios.com/online-communities/us...</a> definitely an interesting area Matt.. Social Business Design, as it has been coined, is something my company has been helping brands and agencies embrace for 12 months or so…from a commercial perspective people are much slower on the uptake here than in the US…conceptually, embracing social principles across a business works but the HUGE issues of governance and IT get in the way. It penetrates a business on such a fundamental level – particularly organisational culture and established hierarchies – that there's a lot of people who see it as as threat. And, even now, a lot of people just think facebook or wikipedia when they think of social media and struggle to contextualise it. For now, these are the main barriers to adoption…..anyway, just thought I'd share some reading that I've found interesting over the last year:

http://www.nevillehobson.com/2009/09/02/is-soci...
http://mashable.com/2010/01/11/social-media-int...
http://www.dachisgroup.com/social-business-design/
http://www.deloitte.co.uk/TMTPredictions/techno...
http://www.scribd.com/doc/22755275/Monkeys-with...

and also some blogs we've written on the subject:

http://www.dubstudios.com/online-communities/do...
http://www.dubstudios.com/business/social-media...
http://www.dubstudios.com/online-communities/us...

]]> Comment on Research: Dwell Time with Content Increases Purchase Intent by Jon http://digigen.co.uk/2009/12/14/research-dwell-time-with-content-increases-purchase-intent/comment-page-1/#comment-176 Jon Fri, 18 Jun 2010 19:02:46 +0000 http://digigen.co.uk/?p=648#comment-176 ...i typed this "social media video dwell times" in to Google and your article came up 7th on the front page. <br><br>you've missed your calling, you should get a job in search? <br><br>didn't answer my question though... …i typed this “social media video dwell times” in to Google and your article came up 7th on the front page.

you've missed your calling, you should get a job in search?

didn't answer my question though…

]]> Comment on Research: Dwell Time with Content Increases Purchase Intent by Jon http://digigen.co.uk/2009/12/14/research-dwell-time-with-content-increases-purchase-intent/comment-page-1/#comment-165 Jon Fri, 18 Jun 2010 12:02:46 +0000 http://digigen.co.uk/?p=648#comment-165 ...i typed this "social media video dwell times" in to Google and your article came up 7th on the front page. <br><br>you've missed your calling, you should get a job in search? <br><br>didn't answer my question though... …i typed this “social media video dwell times” in to Google and your article came up 7th on the front page.

you've missed your calling, you should get a job in search?

didn't answer my question though…

]]> Comment on Virtusphere: 3D Experience by megfitz http://digigen.co.uk/2010/05/10/virtusphere-3d-experience/comment-page-1/#comment-173 megfitz Mon, 10 May 2010 16:55:07 +0000 http://digigen.co.uk/?p=1012#comment-173 The graphics really make it clear that this is an old video but it's pretty amazing none the less - and it begs the question, why don't we see more VR games and features today? 3D video still feels like a bit of a gimick to me while having 3D, AR and VR games actually feels like progress in that industry. <br><br>There are some very cool products (i.e. PlayStation Move) that seem to be moving in this direction which is great news - I would much rather see a fully immersive environment I can control (games) than one I can't (films). The graphics really make it clear that this is an old video but it's pretty amazing none the less – and it begs the question, why don't we see more VR games and features today? 3D video still feels like a bit of a gimick to me while having 3D, AR and VR games actually feels like progress in that industry.

There are some very cool products (i.e. PlayStation Move) that seem to be moving in this direction which is great news – I would much rather see a fully immersive environment I can control (games) than one I can't (films).

]]> Comment on Virtusphere: 3D Experience by megfitz http://digigen.co.uk/2010/05/10/virtusphere-3d-experience/comment-page-1/#comment-164 megfitz Mon, 10 May 2010 09:55:07 +0000 http://digigen.co.uk/?p=1012#comment-164 The graphics really make it clear that this is an old video but it's pretty amazing none the less - and it begs the question, why don't we see more VR games and features today? 3D video still feels like a bit of a gimick to me while having 3D, AR and VR games actually feels like progress in that industry. <br><br>There are some very cool products (i.e. PlayStation Move) that seem to be moving in this direction which is great news - I would much rather see a fully immersive environment I can control (games) than one I can't (films). The graphics really make it clear that this is an old video but it's pretty amazing none the less – and it begs the question, why don't we see more VR games and features today? 3D video still feels like a bit of a gimick to me while having 3D, AR and VR games actually feels like progress in that industry.

There are some very cool products (i.e. PlayStation Move) that seem to be moving in this direction which is great news – I would much rather see a fully immersive environment I can control (games) than one I can't (films).

]]> Comment on How the New Spotify Will Create A Profit by mattbambow http://digigen.co.uk/2010/05/04/how-the-new-spotify-will-create-a-profit/comment-page-1/#comment-172 mattbambow Tue, 04 May 2010 22:01:51 +0000 http://digigen.co.uk/?p=1006#comment-172 Great in theory, but I think spotify would probably be honest and say the<br>only drivers behind subs are not having ads, or for me having a mobile app.<br>Good shout though. Great in theory, but I think spotify would probably be honest and say the
only drivers behind subs are not having ads, or for me having a mobile app.
Good shout though.

]]> Comment on How the New Spotify Will Create A Profit by chrispullon http://digigen.co.uk/2010/05/04/how-the-new-spotify-will-create-a-profit/comment-page-1/#comment-171 chrispullon Tue, 04 May 2010 21:31:34 +0000 http://digigen.co.uk/?p=1006#comment-171 On point 2 (or maybe all of them), this won't be possible if people continue to subscribe for Premium access as it shuts advertisers out of the equation.<br><br>Obviously, not everyone is going to be a subscriber (especially if they already have a large collection of songs on itunes) but I'd suggest that the real route to success for Spotify is to continually improve their consumer offering to convert as many people to the Premium option as possible. <br><br>A steady £10 per month from everyone is better than a CPM ad model in my eyes On point 2 (or maybe all of them), this won't be possible if people continue to subscribe for Premium access as it shuts advertisers out of the equation.

Obviously, not everyone is going to be a subscriber (especially if they already have a large collection of songs on itunes) but I'd suggest that the real route to success for Spotify is to continually improve their consumer offering to convert as many people to the Premium option as possible.

A steady £10 per month from everyone is better than a CPM ad model in my eyes

]]> Comment on How the New Spotify Will Create A Profit by mattbambow http://digigen.co.uk/2010/05/04/how-the-new-spotify-will-create-a-profit/comment-page-1/#comment-163 mattbambow Tue, 04 May 2010 15:01:51 +0000 http://digigen.co.uk/?p=1006#comment-163 Great in theory, but I think spotify would probably be honest and say the<br>only drivers behind subs are not having ads, or for me having a mobile app.<br>Good shout though. Great in theory, but I think spotify would probably be honest and say the
only drivers behind subs are not having ads, or for me having a mobile app.
Good shout though.

]]> Comment on How the New Spotify Will Create A Profit by chrispullon http://digigen.co.uk/2010/05/04/how-the-new-spotify-will-create-a-profit/comment-page-1/#comment-162 chrispullon Tue, 04 May 2010 14:31:34 +0000 http://digigen.co.uk/?p=1006#comment-162 On point 2 (or maybe all of them), this won't be possible if people continue to subscribe for Premium access as it shuts advertisers out of the equation.<br><br>Obviously, not everyone is going to be a subscriber (especially if they already have a large collection of songs on itunes) but I'd suggest that the real route to success for Spotify is to continually improve their consumer offering to convert as many people to the Premium option as possible. <br><br>A steady £10 per month from everyone is better than a CPM ad model in my eyes On point 2 (or maybe all of them), this won't be possible if people continue to subscribe for Premium access as it shuts advertisers out of the equation.

Obviously, not everyone is going to be a subscriber (especially if they already have a large collection of songs on itunes) but I'd suggest that the real route to success for Spotify is to continually improve their consumer offering to convert as many people to the Premium option as possible.

A steady £10 per month from everyone is better than a CPM ad model in my eyes

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