I recently posted about something I am passionate about, the idea of The Visual Economy. (link here). The Visual Economy was loosely termed as a movement derived out of the creative generation, the accessibility of cheap or free creative tools, and the desire from consumers to engage with visibly appealing brands.
I have been asked however about a firmer definition. It has come at the right time really and I think what I am attempting to do here is define it. The next few posts about The Visual Economy will be about reference and how brands become more involved. So here goes;
The Visual Economy (Defn) – An economic evolution based on placing products and brands in their most visual context. The acceleration of which occurs because people entering the workforce are skilled in the production of visual products. (This has come from the ubiquity with which free or cheap creative tools are found, and the ease in which they are deployed.) This consequently adds more emphasis for a brand to define and redefine its visual output, with increasing value being placed on images, video, and branded content.
Would love to hear your feedback?
