I hate Top Fives and Top Tens, and infact How Tos. They are written for the sole purpose of SEO and improving the written word’s visibility or performance in a world controlled by Google. However, although it pains me to write it on my blog, I am making use of an email sent to a friend who asked me for a list of top tens about social or blogging. So here they are:
Top five for things to do:
1) Start it at the core of your business
2) Identify the people (linchpins) who have the most interesting, but also passionate stories to tell
3) Define your core purpose, what do you want people to take out of your interaction
4) Define the long-term, not just short-term
5) Plan for all eventualities, you might not think anyone has anything negative to say.. but they will eventually.
Top five things not to do:
1) Create crap products, these are exposed quicker than ever with social
2) Treat every interaction the same way.
3) Think that everyone is going to be interested in your story
4) Employ a specialist social media agency (see Chrysler for example), you need strategists and people that can implement..they can come from anywhere
5) Be completely transparent, there is a magic in not knowing everything
That it the last ever Digigen Top 5 list. I promise and apologise.
