Being Henry launched yesterday to a 24hr exclusive with PSFK. (link here) Being Henry marks a new style of branded content: a deeply interactive, brilliantly written, and beautifully directed film. Directed by Nick Gordon and created by The Brooklyn Brothers, Being Henry takes you on a journey through 9 different storylines and 32 potential endings.
Of course interactive content isn’t new, we wouldn’t profess this is the first bit of interactive content. However, we do believe there has not been anything of this type before in terms of the script, direction and interactivity. It is going to be interesting to see how this grows and develops, I believe we have created something incredibly interesting and new, but its down to you to tell us what you think.
Being Henry Interactive Film (Link here)
