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By mattbamfordbowes on April 21, 2010
No, this isn’t about how to get people to eat more DONUGHTS (not Donuts people). This is about how clients websites use APIs to feed in content from multiple social media sources. The main reason for doing this is of course that the API is free and that the social media sites such as YouTube [...]
Posted in Digital Strategy, term of the week | Tagged donught marketing, donut marketing, elliance, Search Engine Optimisation, SEO, social media
By mattbamfordbowes on April 19, 2010
Photo from Flickr – Philipp Klinger I have long talked about Obama’s Democratic and Presidential campaigns, as being a best practice example of social media. I have also often talked about this in relation to the UK elections and pondered why none of the parties have really used this in the same way. I think [...]
Posted in election2010, social media strategy | Tagged david cameron, election 2010, general election, gordon brown, nick clegg, social media
By mattbamfordbowes on April 12, 2010
I had a quick first look into TruPulse (from Visible Technologies) to see what it showed up in terms of the current party sentiment across blogs, forums etc. Although I don’t feel that TruPulse is giving me the best data, it does give me an interesting starting point from which to analyse sentiment moving forward. [...]
Posted in election2010 | Tagged general election, social media, social media effectiveness
By mattbamfordbowes on April 12, 2010
“Its a tactical social media campaign” There are a couple of reasons I disagree with this statement, but there are also some reasons to agree with this. The main reason I disagree with the phrase “tactical social media campaign” is that viewing social media as a campaign creates large masses of digital debris floating through [...]
Posted in Digital Strategy, social media, social media strategy | Tagged social campaigns, social media, social programmes
By mattbamfordbowes on April 7, 2010
The Only Social Media Guru: Herbert Marshall McLuhan. The originator of social media.
Posted in social media | Tagged social media, social media guru, the gutenberg galaxy
By mattbamfordbowes on March 5, 2010
I read a couple of articles that grabbed my attention this morning within the world of Fashion. The first one was some research, published in February, from Harvard Business School which highlighted those interested in luxury are more self-obsessed and self-centered. I suppose this should be no surprise given some of the archetypes that they [...]
Posted in Digital Strategy, social media | Tagged art of the trench, burberry, fashion, social media
By mattbamfordbowes on March 1, 2010
I have the belief after speaking with people within Turkey, being asked to present at a conference there, and also from some detailed reading, that Turkey has the potential to be a huge player within the digital arena. The reasons are as follows:
Posted in business strategy, Turkey | Tagged Dogan Media, Four, Monocle, social media, Turkey
By mattbamfordbowes on March 1, 2010
Google announced last week that they would be using Facebook fan updates within real-time search results. Google’s real-time is set to therefore become the next barometer of search success for most brands. For a while now, I have been talking about the use of Social Media Optimisation (SMO), and now this becomes particularly relevant given [...]
Posted in Digital Strategy | Tagged conversation reaction planning, engagement, google, real-time, SEO, SMO, social media
By mattbamfordbowes on February 10, 2010
Thanks to Ivan Fernandes for this. A healthy weight of stats here. The video from which they are from is linked at the bottom of the post. Enjoy, use, disseminate.
Posted in social media | Tagged 2009, social media, stats
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