As mentioned in my previous post, I really love this book. Its very motivational but also acts as a great guide for anyone who is in need of a change. (Link Here)
I would give this a 5 out of 5 rating as I love Seth’s style of writing, the cracking ideas and also the thought that anyone can become a linchpin..its just whether you want to or not.
Seth Godin stands out as one of the most important business writers of this generation. Not only has he been at the forefront of ideas such as The Purple Cow and my Dad’s favourite, Tribes, he has also recently pushed forward the idea of the Linchpin. (Link Here) The Linchpin is an essential person to be, but also an essential person to have around you in your organisation.
Continue reading “Why “Cultivating Linchpins” is a Key Social Business Strategy”
David Armano is one of the leading thinkers in how the modern business can become more social in terms of interaction. His model of internal v external is certainly very interesting. My view on the internal v external interaction is this:
A business can not become social unless the internal co-ordination is right and the business is already operating socially itself. Internal, therefore, drives external. Although the external technologies are an influencer for the way we should now behave, we can only determine the way the company acts by looking at who or what makes the company integral to the community. Think about, if I as a marketeer go off and engage in social media like Facebook, Twitter, LinkedIn, yet internally we aren’t sharing, propogating or acting socially, there will be an obvious disconnect between how the customer interacts with marketing and how the customer interacts with the rest of the company.
Anyway, David’s model is below and a really good starting point. Keep an eye out for my model this time next week. It certainly takes cues from David’s model but is utterly unique to me. I hope.
laters.
I have been talking about Social Media for awhile. Put simply, I don’t think the use of social media channels or the choice of technology, is the best way of understanding how to become more social. My preference and desire has always been to work with great brands from the inside, helping them to think more openly about how they interact with consumers, their customers and of course some of the most important people in the building..their co-workers.
It seems to me that we are at the second stage of a revolution in thinking. One that is a pretty good step away from the first stage thinking of “you need to become more transparent”. This is much more about how do we use our greatest assets, our people, to create a realistic, relevant and responsive change to the new social marketplace.
Don’t get me wrong, the social media channels we adopt and use are of course massively important. However, for the meantime I’m going to talk about the real passion that drives me forward, social business strategy…. working from the inside out. I hope you find the writing interesting, the thoughts provoking, and of course the content worth sharing or spreading.
A new dawn. It is quite exciting really.
Matt
I have no idea what a Pixel Bender is. I wouldn’t like to comment. However, this app/map is pretty damn cool so I am going to just drop it in here with the embed code and let it do the talking.
A really cool, if slightly old video. However, I really liked it as I’m sure I’m not the only one who has been tempted to ping a business card at someone’s head. Generally the guy four rows in front at conferences…
Nike78 is a relatively new site which is challenging artists, creatives and anyone else who fancies a go to redefine a new use for Nike trainers. Its a really interesting melting pot of ideas and Creative Review highlighted the Knitted Nikes – Knikes perhaps?
http://www.nike78.co.uk/
We should all now be aware that Twitter is enabling its users or the other 90% of the population who don’t use Twitter, to embed tweets into pages, sites, wherever. It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets.
The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. Potentially, the route out of this is to make Twitter its own content platform where users can embed content – videos, images etc and then use 140 characters to describe what it is that is being seen.
Effectively, this would work like a traditional Facebook status update allowing users to embed the content relevant to their fans and followers, so that they can view it in-situ rather than having to click away. It seems a smart move to me. The idea was something I thought of a while ago, but seems to be supported by this chart from Dan Zarella, which shows that users don’t tend to share videos as much on Twitter as they do on Facebook.
A really nice infographic here from geek.com. I think potentially a couple of months old now, but still very thought provoking really. Perhaps pirating isn’t just about the cash, its about the experience as well…
This is not an encouragement to Pirate from Digigen, merely just pointing out an interesting infographic about it.
Virtusphere is a few years old now, but I picked it up on StumbleUpon. Its a fascinating technology and could be really interesting for both gaming and AR experience. What caught my eye on their website was that the technology could be deployed across any 3D technology available. Although they have only referenced Shine, Quake4 etc, there could be some exciting uses for city exploration. Potentially interesting uses could be combined with an AR technology like Layar (Link Here), so you can scroll through recommended walking routes and then see the restaurants, cafes etc. A real-life Lonely Planet guide if you like…
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