This is Digigen

Do things brilliantly, for one day you may have created an agency like Adam & Eve. An agency which has just been merged into DDB and replaced most of the management board. This says something to me – they know how to brilliantly manage an agency, give it meteoric growth, and create genuine value. At £60m or £50m which ever you read, it is quite a steal for DDB and Omnicom, a buy that will stop the rot that seems to have set in there.

I think there are three things to learn from how Adam & Eve have dominated TV and therefore become one of the best modern agencies doing traditional in a brilliant way:

- Inspire Brilliance
- Intensely Focus
- Change Perceptions

Looking forward to seeing how the merger goes.

A great video of Tom Hulme of IDEO talking about designing for emergence. Although some of Tom’s references are a bit so what, the details in his thinking are brilliantly pulled together. It is a great talk and one that is worth sitting back and listening to especially if you are in the creative industries.

I’ll be quite old then, so perhaps won’t even have the ability to touch, shout or finger my way around technology like I can now. However, I’ll be safe in the knowledge that at the ripe old age of 62 there will be lots of interesting technology out there which will have evolved from the stuff we are playing around with now.

Don’t be alarmed though, each of these nodes are linked into a wikipedia entry allowing you to understand what it is we will all be staring dumbly at in 2040…

Joking apart, Michell Zappa at Envisioning Tech has done a fantastic job of nailing this and making it easy (as possible) to understand. (click on the image to see the whole thing)

Prasanna Puwanarajah won the British Airways Great Briton award. He created this film about an emotional bond between father and son tragically cut short but also brought together by cycling.

‘BOY,’ by British Airways Great Britons winner Prasanna Puwanarajah