The BBC has always, even since Ashley Highfield left, been at the forefront of digital technology. Not only have they given us the iPlayer for which we should be eternally grateful, they track social conversation around their shows and bring us great digital sites stacked full of delicious content.
Welcome to YouMe. A new socially driven, personal control system and game. The synopsis is you take control of someone, somewhere and you can control what they do, how they interact, and how they communicate. It is pretty off the wall stuff, controlling the main frame, a bit Matrix-esque.
I think this is some really cool stuff. I found this on PSFK, but I really like the idea for a number of reasons. Firstly, it allows us to explore how other communities/countries perceive an interaction should occur. In most cases, cultural differences will prove the most interesting play point in this game.
Secondly, I love the fact it gets everyone the chance to be the puppetmaster, whilst also meaning they have to occassionally submit as the Puppet. A really interesting dynamic could occur here.
Digigen Strategy for Use:
Brands could take advantage of this, by allowing consumers to help create or piece together the development of products. Imagine an informed, intelligent consumer saying to the worker that they must put the button on the side of a control because it improves usability. It could therefore become an active, engaged consumer user panel.
Please don’t replicate these. Please don’t let these shape what you think about digital content. These are not good content. I don’t think I need to say anymore.
And also what the hell would the Andrex Puppy say about this?
Excuse me whilst I weep into my pint…if you need an example of great digital content just refresh your memory about T-Mobile’s wonderful Dance…
I’m not entirely sure how old this presentation is, but it is certainly worth reading for its digestion and discussion of how real-time planning can affect business agility.
Written by the Institure of Global Futures’ Dr.James Canton, it should act as an interesting discussion piece for business leaders who are really future facing.
Continue reading “Real-Time Planning: The Future of Business Agility”
A quick review of the M:Football Conference for you. This event happened yesterday at the Emirates Stadium. As much as being at the home of Arsenal FC sickened me, the state of the mobile industry seemed to be quite good and the buzz was extremely positive.
Although some of the case studies and presentations weren’t exactly brilliant there were alot of great ideas that football brands and sponsors should take forward. I will highlight the highlights…
Continue reading “M:Football Conference – A Mobile Conference about Football no less”
Thought: Facebook will float at the end of this year, as the social commerce area grows as brands establish how to sell through the social graph.
The social graph is what Facebook’s hopes and dreams are built upon, yet to date there aren’t hugely obvious examples of how the social graph dream is going to accelerate social commerce. Continue reading “Five Ways Brands Can Drive Social Commerce”
Whether marketing gimmicks work or not, you cannot argue about the visual success of Alexander the Meerkat. However, given that Compare the Market is a online price comparison site it is clear their goal should be around increasing traffic and getting consumers to use the site for longer.
Continue reading “Charts: Comparing the Meerkat: Dwell Time v Reach”
In the campaigns and social media programmes I have run for clients there have been alot of barriers that have been raised to engaging or testing these areas. The majority of clients know they need to be there and want to be there but raise barriers to entry. However, I believe these barriers can be classified into two areas:
Continue reading “How to: Remove Barriers to Client Entry into Social Media”
Thanks to Superboy on the Edge on Flickr
Let’s cut to the chase. I want a Nexus One. I’m even prepared to pay for it, which I have never done with a phone before. I even sold my old phone to pay for it. Desperation clearly to have this phone in my palm. However, having just tried to figure out how to order one for the UK market I “stumbled” upon the following forum feed. Link Here.
Unsuprisingly the ordering of the Nexus One is throwing up loads of problems, especially for UK consumers. The information on the site isn’t clear if you are coming from the UK, especially as to whether it will work with certain providers. The ordering is another matter altogether with huge problems for most people trying to order the phone.
Most complaints seem to be about “credit card declined”, which actually appears to be a Google Checkout problem. Quite a few people have waited 18 hours+ for a response from Google with little help in between.
Digigen Comment:
You would have thought Google would have thought of these problems ahead of time and put proper risk structures in place to advert immediate negative ill feeling. I don’t remember this happening to Apple before, but perhaps that is because Apple is such a good retailer anyway that these channels had been open for awhile.
At 7.13am this morning, the Health Ministers Select Committee decided to wage war on alocohol advertising. (link here) The call for a pre-9pm ban on alcohol advertising seems to make sense to me although you could argue that many news stories and newspapers carry more messages about alcohol advertising throughout the day. Nevertheless, the ban is designed to inflict an effect on the “quantity” of advertising not the actual message. This isn’t suprising given I covered Budwesier’s recent “aspirational” £1m campaign which was everywhere including the IMAX Cinema at Waterloo, which has daily school’s showings of films.
It isn’t limited to traditional routes to market however, as ministers have turned on social networking sites in a bid to completely remove alcohol advertising from these channels. Continue reading “How to: How Brands and Social Networks Can Create Responsible Social Advertising”
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